Natalie Schlocker, Creative Director

Natalie is the creative director of DRS and Associates, and the yin to
David’s yang as she translates his grand ideas into dynamic
visual expressions for their clients. Curious, intuitive and a
forward-thinker, she approaches each project — big or small
— from an artist’s point of view but never loosing sight
of the client’s strategic objectives. Her personal mantra — "the
true meaning of art is the evolution of exploring new media”
— means that she is constantly evolving her craft. Whether
it’s creating a simple layout or building out a brand strategy,
Natalie applies the same level of detail, signature style and quality
that marks all of her creative endeavors. Like David, Natalie is a
sharp observer of life and her perspective is always evolving. She
continues to be inspired by travel, art, architecture, music, film,
literature and technology. It is through this lens that she is able to
capture what’s moving culture at any particular moment, and
interpret it for the luxury home lifestyle world.

Natalie honed her deadline-driven approach to art direction after
spending more than a decade in the entertainment industry. For many
years, she headed her own graphic design agency, creating key art for
advertising agencies and studios, building branding projects for
restaurants and start-ups and helped design the packaging and
promotional design on hundreds of classic films from Columbia and MGM.
She also spent five years at Tribune Entertainment, a television
production company as director of creative services. While here, she
launched an entirely new department. She created the marketing
collateral for several syndicated television shows. She developed
digital multimedia campaigns and managed multi-day photo shoots. Late
night press checks, tight deadlines — none of it fazes Natalie
to this day. She easily tows the line between creativity and

Natalie earned a Bachelor of Arts degree in graphic design from
California State University at Northridge, and continued her academic
training at the prestigious Pasadena Art Center.